I am Irida, the founder of Irida Maison. My story began with a simple twist of fate. I always had a passion for creating dresses that speak to the soul, pieces that are more than just garments but expressions of individuality and love. One day, I designed few Bridal dresses and listed them on Etsy, and surprisingly, they were embraced by brides. This was my lightbulb moment, the divine intervention that showed me where my heart truly lay.
In 2014, I founded Irida Maison, guided by a philosophy that resonates deeply with my spirit. I envisioned a brand that stood apart from the traditional bridal industry, one that celebrated the unique, the spirited, and the untraditional. A brand for women who, like me, believed in the beauty of their journeys and sought to express this on their wedding day.
At Irida Maison, we do things differently. Each dress is made in the United Kingdom, and we are a direct-to-consumer brand, ensuring that we can offer a level of personalised service that truly sees and celebrates each bride. Our small, dedicated team allows us to create dresses that are unique, not mass-produced, ensuring that when a bride chooses us, she knows her dress is as special as her love story.
My journey from fashion to founding Irida Maison has taught me that the most beautiful paths are often the ones we never planned to take. It’s a journey of passion, creativity, and the unwavering belief that every woman deserves to feel extraordinary on her wedding day.
To all the brides out there — I see you, I understand you, and I am here to make your bridal dreams come true. Welcome to our family, where your uniqueness is celebrated and your love story is our inspiration.